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How to Import Toys from China: Complete Guide 2

Playground Toys in Qiaoxia Town
Qiaoxia is a small town in Yongjia City, which is the main place for Chinese learning and playground toy production. If you plan to visit China and find a supplier for Wholesale Plush Stuffed Animals, you can go to Qiaoxia because there are many factories there. If you search for suppliers online, you'd better pay attention to their location in China and make sure they are from Wenzhou, because Yongjia belongs to Wenzhou.

How to search for toy suppliers from China online

Don't be deceived by Chinese suppliers when they tell you that they are factories and they can produce any toy you like. In fact, most of the suppliers you can contact online are trading companies. Because many Chinese toy factories are usually small, and most of their orders come from trading companies. Some toy factories also have stored on Alibaba, but they rarely receive orders from foreign customers.

You can also find many large professional toy factories at the Toy Fair, such as the Canton Fair and the Global Resources Expo.


If you don't come to China, searching providers online is the only way, Alibaba is recommended. Some of you may consider small wholesale platforms like AyExpress or DHATE, but I don't recommend you choose toys from this platform. Because most of these platforms choose international express delivery as the transportation method, and the value of toys is usually not high, but the size of the products is always large, so when using air and express, the transportation cost is very high, sometimes higher than the price of the products. Therefore, the most economical transportation method is shipping, and a large amount of procurement, at least 2-3 cubic meters, otherwise the average transportation cost of each product will be high.

Importing toys from China may cause problems

Toy products are usually used by children, so many countries have strict rules and high requirements for toys. In addition, there are other problems with toy products, making them much more complicated than other products. The following are some main problems that may be encountered when importing toys from China.
  • Certificate and security issues
Certificates and safety are the biggest of all problems, and different countries have different requirements for imported toys. This is the certification of toy products in the United States and the European Union.

The first three tests of ASTM F963 in the United States: mechanical/physical testing, flammability testing, and chemical testing. The other is the CPSA (Consumer Product Safety Improvement Act): lead and phthalate tests, as well as marking tests.


Toys exported to Europe must pass the Toy Safety Directive (EN 71 - 1, 2, 3) and have the CE mark. If you import a lot of toys, you'd better do all the tests needed. But if you import a small amount, the cost of all these tests is high. The best way is to have your suppliers provide test reports they have done before to ensure that their products meet safety standards. If the supplier cannot provide them to you, then you must change to a supplier that can provide a test report.

Suppliers in China usually do not do all of these tests, most of them do the first, second, and third parts of the EN 71 test, and the phthalate test. When you get the EN 71 test report from them, check carefully whether it includes the part 3 of E71. This is the most important part, which can prove that the harmful substances in the product are within the specified limits. Some suppliers will not test the part 3 because they are worried that their products may fail the test.

In addition, there are many companies in China that can do CE testing, so you also need to check the test lab in the report. Well-known institutions such as SGS, ITS and TUV will be the best. Some suppliers may provide reports from small test laboratories in China to save money, but these reports may not be recognized by importing countries.
Commodity inspection required by China Customs Toys need to be inspected when they are exported to other countries. The cost of a container is $200 to $300. If you ship toys with LCL, the cost depends on the material and volume of the toy, and it usually exceeds $100.
  • Design infringement issues
Many factories like to print some famous animated characters in their toy products, and some products have the same shape as these characters. For example, two identical bags, one with an animated character and the other without, the former can be sold at a price higher than the latter, and people still prefer to buy the former. If the supplier is not authorized by the animation company, all of these toys with animated characters may be prosecuted for infringement. Your products will be inspected by China Customs and the customs of the importing countries. Once they discover that your products are infringing, they will destroy the products.
Even if you are fortunate enough to escape customs inspections, when selling these unauthorized toys, you will encounter the same problem.
So if you want to import toys with famous animated characters, you need to confirm if your supplier has authorization. If not, you can change to another supplier, or you must give up this product so as not to ruin your business.
  • Transportation of Chinese toys
Shipping is the most economical way to transport toys, because the weight of the toy is usually very light and the size of the product is always large. If you only plan to import toys with less than 3 CBMs, then you'd better buy them from the local market instead of directly from China. Because the average cost per toy product will be very high, including shipping and merchandise inspection costs.

These are some of the experiences and tips of importing Childrens Soft Toys from China. Most of them are inside information of the industry that the general practitioners are unwilling to disclose. I hope they are helpful for you to purchase toy products in China.

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